Focus On The Hot Leads

A business friend of mine showed up the other night at a talk I was giving on Building Your Own Recovery. We had talked at a trade show about six months ago and he promised to follow up to discuss getting my investment business. When we shook hands he said, "I apologize for not calling you, but business has been good and I had to chase the hot leads. I knew you were only warm!" He was right. I was only warm and he read me correctly. When things get really busy, focus on the hot deals and don't let any of them drop. You can come back to the warm ones later, or send them an email over the weekend.