Here is a link to the article and a video clip of me on the evening news.
Keep Selling!
Steve Waterhouse
waterhousegroup.com
Thursday, May 28, 2009
The Value Of Local Involvement
Yesterday, I spoke at the Jacksonville Chamber of Commerce Expo. I was asked to speak on the use of Linkedin for building your business. While this was a pro-bono event, the results have been wonderful. I recommend that every business person get involved with their local chamber and see how giving results in benefits for you and your business.
Tuesday, May 26, 2009
What would you ask of a Genie?
Michael Lake asked this question on Linkedin:
You found a lamp this past weekend containing a genie who can solve ANY marketing problem for your business. But you only get ONE wish. What ONE problem relating to your marketing would you ask him to solve?
My reply is this:
What every company wishes for is a steady stream of high potential, high probability leads. With that wish granted, you can go on with the other aspects of building your sales process. We teach our clients multiple approaches to granting this wish and it often takes more than one to accomplish it. Rather than wait for the Genie, every CEO, Marketing Manager and Sales Manager should focus energy on this one issue until it is solved. Once it is, you can grow your business as large as you want.
http://www.salesleadsforever.com
http://www.waterhousegroup.com
You found a lamp this past weekend containing a genie who can solve ANY marketing problem for your business. But you only get ONE wish. What ONE problem relating to your marketing would you ask him to solve?
My reply is this:
What every company wishes for is a steady stream of high potential, high probability leads. With that wish granted, you can go on with the other aspects of building your sales process. We teach our clients multiple approaches to granting this wish and it often takes more than one to accomplish it. Rather than wait for the Genie, every CEO, Marketing Manager and Sales Manager should focus energy on this one issue until it is solved. Once it is, you can grow your business as large as you want.
http://www.salesleadsforever.com
http://www.waterhousegroup.com
Monday, May 25, 2009
Cold calling is 'No. 1 tool' of heavy hitters
Monday, May 25, 2009, 9:51am MDT | Modified: Monday, May 25, 2009, 9:53amCold calling is 'No. 1 tool' of heavy hitters
Denver Business Journal - by Dolly Penland Jacksonville (Fla.) Business Journal
James CrichlowBob Hawkinson uses cold calling as part of a larger sales strategy for Total Lawn Care.View LargerOne of the most effective ways to generate new business is with good old-fashioned cold calling. So, why don"t more businesses do it?
"The No. 1 reason executives say they don't cold-call, whether going in face to face or getting on the phone and setting an appointment, is the lack of time," said Steve Goranson, owner of ActionCOACH in Jacksonville, Fla. “What that is really telling me is that going after and generating new business isn’t that important.
"Make it part of your everyday schedule. Set aside 15 minutes or 30 minutes a day to make two, five, 10 phone calls. Even the busiest person has time to do two or five phone calls a day that will generate new appointments."
Others are loath to cold-call, saying it just doesn't work.
"It absolutely works; the problem is for some, cold calling is so incredibly painful," said Steve Waterhouse, president of Predictive Results. "If you have the personality style that works well for cold calling, it's natural. If you don't, it's naturally painful.
"But cold calling definitely works," Waterhouse said. "It is the No. 1 tool used by heavy-hitter salespeople to make the contacts they need to make the big sale."
James Crichlow
Bob Hawkinson uses cold calling as part of a larger sales strategy for Total Lawn Care.
View LargerOne of the most effective ways to generate new business is with good old-fashioned cold calling. So, why don"t more businesses do it?
"The No. 1 reason executives say they don't cold-call, whether going in face to face or getting on the phone and setting an appointment, is the lack of time," said Steve Goranson, owner of ActionCOACH in Jacksonville, Fla. “What that is really telling me is that going after and generating new business isn’t that important.
"Make it part of your everyday schedule. Set aside 15 minutes or 30 minutes a day to make two, five, 10 phone calls. Even the busiest person has time to do two or five phone calls a day that will generate new appointments."
Others are loath to cold-call, saying it just doesn't work.
"It absolutely works; the problem is for some, cold calling is so incredibly painful," said Steve Waterhouse, president of Predictive Results. "If you have the personality style that works well for cold calling, it's natural. If you don't, it's naturally painful.
"But cold calling definitely works," Waterhouse said. "It is the No. 1 tool used by heavy-hitter salespeople to make the contacts they need to make the big sale."
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