06/05/2009
by David Chapman
Staff Writer
The landscape of the social networking world has changed over the last several years, as it’s not just teens and tweens who populate the Facebook universe, get up-to-the-minute updates from their friends via Twitter or connect with LinkedIn.
Now, more and more business owners are using the technological tools to promote and increase their businesses, too.
“What we’re seeing is evolution,” said Steve Waterhouse, founder and CEO of professional sales consultancy Waterhouse Group. “We’ve always done it (networking) but the kids figured out the (social networking) tools ... It’s really no different than going to an after-hour social or Chamber meeting, it’s just human activities we’ve put in technology.”
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