If I hear that phrase one more time I think I'll scream. Sales people are so afraid to sell that they insult us by assuming that we don't want or can't afford the best that they have. Let me say no. I know how!
As sales people, we do not have the right to cheat our customers out of the opportunity to buy our best. Remember these facts:
1. It's easier to cut out options and lower the price than it is to build it up.
2. People like nice things and are flattered when you assume that they want the best.
3. No one has ever died from sticker shock! Not customers and certainly not sales people.
Go sell your best!
Steve Waterhouse
www.waterhousegroup.com
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