So my wife, Gina, went out Saturday and bought a new Honda for herself. I was in Vancouver, but I understand she hammered the guy on the price. Go Gina! Yesterday, the dealer called to make sure everything was ok and to thank her for her business. Today, a basket of cookies and goodies arrived with a personal thank you note. Now, either the dealer is doing a great job of service or he is hitting on my wife. Either way, he's got her attention. ;-)
And that's the point. He's got her attention. Now let's see if he can convert his good will into a referral. He certainly has a solid process that is turning a new client into a friend and, potentially, a lead source. Two point for Lucas Honda of Jacksonville.
Steve Waterhouse
www.waterhousegroup.com
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