Well, he did send a letter with three of his business cards and a form letter offering Gina $100 if she would refer a friend to him. But wouldn't a call have been more effective? I think so. And it's not like car sales people are short on time. They spend most of their time pacing the floor waiting for a walk-in because they did such a poor job of prospecting.
Steve Waterhouse
www.waterhousegroup.com
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