One of my clients called last night about an upcoming program. She was all upset because her boss had called and said that the "What he had on my upcoming program looked very light." She told me that we should add more to the program to beef it up because this guy was used to more info.
Now anyone who knows me, know that my programs are already crammed, so I was a bit confused. Then she called back...
It seems that her assistant had only sent him my short bio and he wanted my long bio. He was not referring to the program at all. She said, "Steve, I should have paid attention to that section in your program on asking better questions. It would have saved us a day of running around."
I haven't even given this program yet and it's had an effect on one person! ;-)
Keep selling!
Steve
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